I remember someone approaching our organization with it. It just seemed so expensive… and we wondered whether or not it would come across as a “fad” or a gimmick. Now, two articles have me thinking. They were brought to our attention by Brigada’s field desk in Uganda. (Thanks Lissa!) The first deals with the concept in general, citing a case study from the Red Cross.

http://nyti.ms/b1UnDH

The second highlights four non-profits who are trying to attract $25 gifts via text-donate. As a result of pioneers like these, the overall acceptability of the practice might be pushed up in a positive direction. See the second article at…

http://nyti.ms/b1UnDH

(Once again, thanks Lissa!)