12) The BackPage: Our Gamble — the Fundraising Strategy for 2011 —

Each year, we notice that many… maybe *most* givers decide to pitch into Brigada at the end of the year. We’re not sure why that happens but we observe it. Maybe it’s because of the spirit of giving in the Christmas season, I don’t know. Either way, we also notice that there is also a very small contingent who used to be annoyed that we asked for funding for Brigada. Of course, many of them have run their course and perhaps stopped generating the purely volunteer ministries that they were staging. But Brigada, in part because we can hire some secretarial muscle with these funds (not a full-time secretary, mind you) and because we operate lean and can keep the bills paid — well, we’re still around. We like our model. In a couple of weeks it’ll be 16 years, without quitting. Yes, sometimes we get behind, but somehow, maybe partly because of the debt we feel to those who pitch in (but also because of the debt we feel to the unreached), we keep doing this… from one midnight to the other. (Also, hundreds of Brigada participants write with encouraging words. Don’t get me wrong. Those help too.)

So for 2011, whether for good or for bad, we’re going to roll the dice and try a different gamble: We’ll work week after week throughout the year and never mention finances until November & December. In those final weeks of the year, we’ll ask you to take part… to participate in making Brigada happen again for another year. It’s a gamble. Maybe nobody will give? But we’ll give it a try and see what happens. And we’ll pray. Please join us.

Doug Lucas

Brigada Founder/Editor

One Response to 12) The BackPage: Our Gamble — the Fundraising Strategy for 2011 —
  1. Paul K Reply

    Good move — 10 months of prayer and two months of fundraising ;-) Will be looking forward to seeing how God answers.

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