14) The BackPage: It’s That Time of Year



A couple of years ago, we tried a dare. We decided to remove all financial appeals from Brigada until the last 7 weeks of the year. For our participants, this resulted in a much more pleasing Brigada experience. Let’s face it: financial appeals can get old very fast. Being asked every week in every single Brigada Today was something like a drippy faucet driving you batty through the whole night. The funny thing was, the giving for unreached peoples through Brigada’s global publishing ministry stayed pretty much even. For many years now, we’ve capped our appeal at $17,120. A couple of years we’ve made it. Most of the time we hit very close. Last year, you gave $16,471.92. God be praised. With the refreshed publishing approach in the web version at Brigada.org and the stepped-up linking provided in the email version, the publishing of Brigada is taking longer than ever. We use the gifts to pay for the expenses of running the site, as well as for part-time secretarial help. Beginning January 1st, it’s our goal to hire an assistant full-time. But for that to happen, we really need to make our goal — the same goal as ever — $17,120. Note that we’re not asking for more. We’re asking you to consider just helping us meet the same goal we’ve stated all along.

The good news is, the giving thus far in 2012 has been robust. Brigada participants like you have already given $7077. The bad news is, we have just six editions remaining, meaning that, on average, we would need 17 givers per week to give $100 each for all six weeks.

So here’s the question: Would you consider becoming a True Friend of Brigada? The concept of “True Friends” started several years back. A great friend of Brigada sent $100 and dared other readers to match his gift. That dare still stands today. For this very edition, the one you’re reading, would you consider becoming one of ten True Friends to send a $100 gift, either by check or by online giving? Think of your gift as sponsoring 10% of the world. Or would you ask your church missions committee to make a $100 or more donation to Brigada? Giving is easy. Just click “Donate” in the upper right and follow the instructions. By the way, you don’t need a PayPal account to give. If you reach a screen asking for your PayPal I.D., look on the left side of the screen, about halfway down, and find the prompt which says, “Continue without a PayPal Account.” If you’d rather send an old-fashioned check, just make it payable to Team Expansion and send it to:

  • Team Expansion (Brigada),
  • 13711 Willow Reed Dr.,
  • Louisville, KY 40299
  • USA

(And by the way, Team Expansion is a 501(c)3 incorporation so for USA citizens, your checks made out to Team Expansion are tax-deductible.)

We’re grateful for any gift of any size. If you can sponsor an entire week with a $1700 gift, you’d be underwriting the entire world of Brigada. Thank you for your partnership and vision!


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