14) The BackPage: Elements of a Great Agency Web Site

This morning, a Volunteer with our agency sent me a URL for a missions website that she felt was exceptional. It got me to thinking: What makes a great agency website? What are some of the components that set a great website apart, for you? And likewise, what are the elements or components that turn you off? I’ll share some of my own thoughts; you agree, disagree, expand, ok?

What makes them great? The best summary I’ve found actually comes from (Small Business Marketing, Feb. 28, 2012). Find it here.

http://www.webs.com/blog/2012/02/28/6-key-elements-to-a-good-website/

The article concludes that you need good visual design, great content, simple yet effective navigation, a clear call to action, credibility, and viewability from a mobile phone. (By the way, have you looked at your site on a mobile phone? :-) )

The website-killers were stated as stale content, too much content, no photos, looking illegitimate, and being bland.

Find the slide presentation for these items at…

http://www.slideshare.net/WebsInc/6-key-elements-to-a-good-website

On the screencast, there are lots of great examples and colorful case studies. It’s great.

So what’s your take? What makes a great site for you??? Please find the online version of this item, using the link below, and click “Comment” and speak up for your opinion. Thanks in advance.

4 Responses to 14) The BackPage: Elements of a Great Agency Web Site
  1. Gayle Berry Reply

    The slideshare web site writing is pathetic. Words run together, mispelled, etc. To send a person to a web site on how to build a better web site that is itself so bad is bad. The slideshare web site designer needs to look at his own web site as a good example of a bad example.

  2. Editor Reply

    Gayle, thanks for your critical analysis!

  3. DonaldC Reply

    I’m curious now which missions web site you were directed to…Can you share?

    • Editor Reply

      I’d better not, because someone, somewhere, would find something wrong with it — and then it might hurt someone’s feelings. :-)

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