14) The BackPage: Elements of a Great Agency Web Site

This morning, a Volunteer with our agency sent me a URL for a missions website that she felt was exceptional. It got me to thinking: What makes a great agency website? What are some of the components that set a great website apart, for you? And likewise, what are the elements or components that turn you off? I’ll share some of my own thoughts; you agree, disagree, expand, ok?

What makes them great? The best summary I’ve found actually comes from (Small Business Marketing, Feb. 28, 2012). Find it here.


The article concludes that you need good visual design, great content, simple yet effective navigation, a clear call to action, credibility, and viewability from a mobile phone. (By the way, have you looked at your site on a mobile phone? :-) )

The website-killers were stated as stale content, too much content, no photos, looking illegitimate, and being bland.

Find the slide presentation for these items at…


On the screencast, there are lots of great examples and colorful case studies. It’s great.

So what’s your take? What makes a great site for you??? Please find the online version of this item, using the link below, and click “Comment” and speak up for your opinion. Thanks in advance.

4 Responses to 14) The BackPage: Elements of a Great Agency Web Site
  1. Gayle Berry Reply

    The slideshare web site writing is pathetic. Words run together, mispelled, etc. To send a person to a web site on how to build a better web site that is itself so bad is bad. The slideshare web site designer needs to look at his own web site as a good example of a bad example.

  2. Editor Reply

    Gayle, thanks for your critical analysis!

  3. DonaldC Reply

    I’m curious now which missions web site you were directed to…Can you share?

    • Editor Reply

      I’d better not, because someone, somewhere, would find something wrong with it — and then it might hurt someone’s feelings. :-)

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