9) Understanding those Willing to Serve

Your ministry website is the gateway to engage with hundreds of potential missionaries and volunteers. Do you know understand their patterns, preferences and searching criteria? Now you can get a powerful glimpse into your audience’s searching habits and preferences through GMI’s latest resource: Searching to Serve. This small book is a summary of GMI’s extensive research on potential missionaries’ use of the Internet. The book introduces you to individual searchers and highlights the five profiles of online ministry opportunity searchers in an easy-to-read format. You can give this resource to everyone from the president of your organization to a recruiter out in the field as a tool to start a conversation and understand those who are searching to serve. Visit …

http://www.gmi.org/searching-to-serve

for more details.

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