James Nelson is the Director of Research Services for Global Mapping. I love the project he just did — the Online Mission Giving Project. Basically, he went online and gave $20 to 20 different orgs. (Was yours one of them? : ) ) He tracked how many clicks it took, how they thanked him, and how they treated him afterward for 100 days. Ingenius. And for under $5, they’ll send you the full 13-page report. Your web guy and social media guru will want this to learn about the *front* end of giving, but your CEO and donor care person will want to see the backside of things too. Go James. Go GMI.
http://www.gmi.org/products/research-reports/online-mission-giving-project
Recent Comments