14) The Last Bit: The Christian Equivalent the Jeep Commercial?

If you watched the Superbowl (and if you hadn’t stepped away for more chips at this time), you might have caught the commercial about the 2018 Jeep Wrangler. If you missed it (gasp), you can still see it at…


Now, truth in advertising — we don’t work for Jeep nor do we own one. But … honestly… can ANYONE watch this commercial without experiencing a radical increase in respect and admiration for 2018 Jeep Wranglers? For $26,995 (base price, of course), you, too, can ford creeks and streams that only taunt and tease 99% of all other vehicle owners in the land. Now… we’re not sure how many people flocked to dealerships on Monday morning to buy Jeeps, but in our informal polling at soccer practice Monday evening, this Jeep Wrangler commercial was a winner (maybe THE winner?). One young man from Vietnam said, “It gave me cold chills. Goosebumps.” Another player said, “Every guy who sees that ad now respects Wranglers.”

So here’s our question: What’s the Christian equivalent? What could we say in two minutes or less that would indelibly cause friends and relatives to respect Christianity enough to want it? Would it be… “3 Circles: Sharing the Gospel” by the house church?


This 3 circles tool takes the house church people under 2 minutes to share. Is it possibly the most concise and the most compelling presentation of Christianity on earth today???

Or would it actually be a song? … like maybe “What a Beautiful Name” by Hillsong Worship?


In just over 5 minutes, Hillsong captured the beauty AND power in the name of Jesus — enough to win the Dove Award Song of the Year last year AND the Grammy Award (last week) for the Best Contemporary Christian Music Performance/Song. After all, it has attracted 117 million views (as of today). Maybe 1000 of those are mine. But never mind that. This song is both powerful AND compelling. Would IT be the best commercial for Jesus?

Or would it be “Why I Hate Religion, But Love Jesus” by Spoken Word (featuring Jefferson Bethke). It’s been viewed 33 million times. 1.6 million of those were in the first 24 hours. Check it out at…


Does this simple message (4 minutes long) have a greater impact than any “sermon” ever would?

If you have a better commercial for Christ, would you mind sharing it with us? Just click “Comment” following the web (or app) version of this item. Thanks in advance for sharing.

8 Responses to 14) The Last Bit: The Christian Equivalent the Jeep Commercial?
  1. Heidi Reply

    Here’s a 7-minute video, called Heaven & Earth, worthy of consideration.

  2. Kyle Reply

    Check out the Voke app – “Find and Share Hope.”

    It’s designed to help people start deeper conversations around the gospel and other important life topics. The way this happens is that people share a short film from Voke’s curated library and ask a question to their friend to get started.

    The app will also let them know when their friend is watching the piece of content, so that they can hold the conversation in real time.

    Hope this helps!

  3. Robby Butler Reply

    In terms of something others can watch, I like the YouTube “What Christians believe in 90 seconds” by Glen Scrivener enough that I memorized my own slight adaptation: youtu.be/uOjTFQd8hl4

  4. Robby Butler Reply

    The most fruitful gospel presentation I’ve found, spreading through indigenous movements in India, Saudi Arabia and elsewhere, is the 5-minute Lifestory.

    I learned this well enough to record this training video after presenting a workshop at the Vision 5:9 event in Thailand last October: dropbox.com/s/orefi133cx29qb1/Full%20Lifestory%20Training.m4v

    Then I wrote up a 13-page manual on how to start a movement with this: dropbox.com/s/x06uhljgjs62k2w

  5. Bob Allen Reply

    Or, Propaganda’s “G.O.S.P.E.L.” — https://youtu.be/vhe5qLju3h4

  6. Larry Reply

    An excellent pre-evangelistic 5 minute video about the meaning of life can be found at https://www.reasonablefaith.org/meaning

  7. Daniel P Goering Reply

    I love the main point behind the Good-O-Meter. It can be viewed here:

  8. Editor Reply

    Tom proposed THE STORY, found at https://www.twr360.org/knowing-god . Granted it is 5:55 in length. It is available in English as well as 20 other languages (with another 20 currently in production). For language selection, click on the round, world icon in the upper right-hand corner of the screen.

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